Nature Valley

American snack bar brand

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Nature Valley

Two Oats 'n Honey Nature Valley bars

Product typeGranola barsOwnerGeneral MillsCountryUnited StatesIntroduced

; 49 years ago

 ( )

TaglineWe are better outsideWebsitewww.naturevalley.com

Nature Valley is an American brand of snack bars owned by General Mills.

They produce a variety of cereal bars and granola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorized as crunchy bars, protein bars, fruit and nut bars, and various nut bars.[1]

History

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Nature Valley first launched with a granola cereal, but after realising that their product could not be eaten outside and on the go, they introduced its granola bar in .[2] The brand later introduced more types of granola bars such as: crunchy, chewy, clusters, nut, yogurt coated and protein packed.[3]

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