The Benefits of Using commercial digital signage displays

Digital signage has gained serious traction over the last decade or so, and the number of industries employing this form of advertising and communication only continues to skyrocket. In fact, according to MarketWatch, the digital signage market is expected to be exceed $23 billion by .

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So, why is it that digital signage has gained so much popularity?

Well, to put it simply, because it works.

The use of digital displays has been proven time and again to provide a wide range of benefits for businesses around the world, from increased profits to higher levels of engagement from customers and visitors. In fact, research claims that digital displays capture 400% more views than static displays, and the recall rate of digitally delivered information is an astounding 83%.

Out of all the benefits of digital signage though, these five stand out from the crowd as seriously impactful, driving results and transforming business.

Top 5 Digital Signage Benefits

1. Enhanced Engagement

Digital displays capture 400% more views than static displays, and 8/10 customers claim to have entered a store simply because digital signage caught their attention. So how does this affect business? Well, more views mean more opportunities to impact sales, and more interest means more customers in your doors, all of which can lead to opportunities for greater sales.

2. Greater Satisfaction

Digital signage can have a huge effect on your customers&#; overall experiences. In fact, according to a Digital Signage Today article, customers that interact with digital signage report 46% higher satisfaction. Part of that is almost certainly due to the 35% decrease in perceived wait time that Burkhart notes as being &#;one of the best things you can do to improve customer experience.&#; These are the kind of improvements to customers&#; experiences that can help lead to better customer retention.

3. More Impulse Purchases

David Bawarsky, an authority in the tech community, states that 19% of people admitted to making an unplanned purchase because of digital signage. When you compound these unplanned purchases with digital signage&#;s effect on purchase amount, it&#;s easy to see how much of a boon digital signage can be to business.

4. Higher Growth

A collection of recent reports state that many brands experience a significant increase (as much as 33%) in sales after implementing digital signage. On top of that, the research is clear &#; digital signage frequently leads to more in-store traffic and customers spend significantly longer inside. These trends help to improve business&#;s bottom lines, allowing for greater opportunities in the future.

5. Additional Opportunities

Digital signage also helps to mitigate a variety of time-consuming jobs that have historically been the responsibility of employees. For instance, in the retail environment, digital signage can display loads of sales information that employees no longer have to spend time relaying to the customer. This frees up their time to engage in more meaningful conversations, providing higher customer satisfaction and more opportunities to create the kind of genuine connections that lead to a loyal customer base.

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The research has been done, and the results are clear: Digital signage works.

From increased foot traffic to more satisfied customers, digital signage is working wonders. To learn more about digital signage, the benefits of the technology, best practices, and how to measure ROI on your investment, check out our white papers or visit our solutions page.

As digital signage becomes more popular with schools, businesses, restaurants/bars, and other venues, some business operators are looking to shave costs on equipment, installation and overall usage. As prices of consumer use digital displays aimed at homeowners continue to drop, some business owners are opting in and choosing these displays for their business and commercial use. And overall, that&#;s a bad idea.

Digital displays aimed at consumers are not built for the constant use these devices get in restaurants, casinos and other entertainment venues. Once these consumer displays reach the six-month mark, signs of wear and tear of overuse start to appear. These owners then see that they lost money on the low-end digital signage units. Educating these operators on the benefits of commercial grade digital signage vs. consumer displays can help them to make a more informed decision about their audio visual solutions.

Benefits of Using Commercial Grade Digital Signage

Most commercial grade digital displays are large-format LCD screens that are built for viewing from a distance anywhere from 10-20 feet away. You see examples of these in bars, restaurants, casinos, schools, corporate lobbies, sports stadiums and entertainment venues. The benefits of using commercial grade digital signage in these instances are:

1. Major digital signage manufacturers like NEC, Samsung, Panasonic, LG, and others build these commercial-grade panels specifically for longer use operations. These screens are intended to be on for 10, 12, 16 hours a day in some businesses. These commercial grade displays will by far outlast the consumer versions you&#;ll find at big box stores.
2. Commercial grade displays are visually brighter and sharper looking than their consumer alternatives. This is because the commercial grade screens are manufactured for specific levels of brightness as a standard. Extra modules with backlights are used to better show sharper, more intense images, even in bright light of day.
3. Extra features are built into commercial grade digital signage units and their integration systems. These features can include customized software to let business operators sell and show local ads or special promotions to their audience. Image sensors are also part of the feature packages that aren&#;t in consumer displays. Rather, commercial displays can utilize facets of gestures, movement or touch screen technology for better engagement with viewers.
4. Commercial grade digital signage units are built for rigorous use, far more than your normal consumer screen. Because of this, commercial grade displays won&#;t fade or burn from overuse in a few month&#;s time. Simply put, consumer TV displays do not measure up when it comes to always-on use in public business settings. Because of their limitations, the consumer models do not offer the intended ROI for the business user.
5. Lastly, the key benefit for the operator in using commercial grade displays is the service and support it gets from its reseller team. If a bar owner goes out and buys 3-5 consumer displays for his business at retail, the service and support will not be available when these units start to crash and burn. Only using commercial grade reseller companies like CCS Presentation Systems can a business get help when needed for its commercial grade digital displays.

If your company or organization is looking for a new commercial grade digital signage setup, contact the pros at CCS Presentation Systems. We can show you how using great equipment at the start will pay off with a greater ROI in the end.

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