When did Kubota start selling in the US?

When did Kubota start selling in the US?

Kubota, a leading manufacturer of agricultural machinery and equipment, began selling its products in the United States in the early 1970s. The company, founded in Japan in 1890, initially focused on manufacturing cast iron pipes and water pipes. However, it gradually expanded its product line to include diesel engines, tractors, and construction machinery.

The decision to enter the US market was driven by Kubota's ambition to expand its global reach and establish a strong presence in an important market known for its vast agricultural resources. With its reputation for producing reliable and high-quality machinery, Kubota deemed the US as an ideal market for its agricultural equipment.

Kubota's entry into the US market was not without its challenges. The company faced tough competition from established players in the industry, such as John Deere and Case IH. However, Kubota's commitment to innovation and technological advancements set it apart. The company introduced compact tractors that were not only efficient and durable but also affordable for small-scale farmers. This unique selling proposition allowed Kubota to carve out a niche for itself in the US market.

Over the years, Kubota has continued to strengthen its presence in the US by expanding its product range to cater to a variety of customer needs. The company offers a comprehensive range of tractors, utility vehicles, construction machinery, and lawn and garden equipment. Kubota's reputation for providing reliable machinery has earned it a loyal customer base in the US agricultural sector.

In addition to its product excellence, Kubota has also invested in establishing a strong dealer network across the country. By partnering with local dealers, Kubota ensures that its products are easily accessible and serviced nationwide. This strategy has not only enhanced customer satisfaction but also contributed to the company's growth and success in the US market.

The impact of Kubota's entry into the US market has been significant. The company's reliable and durable machinery has helped improve efficiency and productivity for American farmers. Kubota's focus on compact tractors has particularly benefited small-scale farmers, enabling them to mechanize their operations and increase their output. Moreover, Kubota's presence has stimulated competition in the agricultural machinery market, resulting in improved offerings and services from other manufacturers.

In conclusion, Kubota started selling in the US in the early 1970s as part of its global expansion strategy. The company's commitment to innovation, quality, and customer service has enabled it to establish a strong foothold in the US agricultural machinery market. Kubota's entry has not only provided American farmers with reliable and efficient machinery but also stimulated competition and innovation in the industry.

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