5 Must-Have Features in a Custom Packaging and Printing Manufacturer

Here are five factors to consider when designing packaging:

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1) What Should The Graphics And Imagery Look Like?

The physical appearance of your packaging, including images, fonts, colour choice and other considerations, is essential, as this goes a long way to getting a positive first impression from consumers. This is also the point of the process in which we tend to get involved. Packaging design should convey the essence of the product itself, to give consumers an immediate impression of what it is, its value, and the positive experience they&#;ll get from using it. This should be tied in with your brand identity, so that positive associations from your brand are transferred to the product, and good visual impressions from packaging strengthen your brand identity. Win-win.

2) What Is Your Product&#;s Typical Supply Chain Journey?

Product packaging is always at risk from being damaged in transit, so an understanding of your typical supply chain journey is essential. This is part of the constructional element of packaging design and isn&#;t something we get directly involved with. However, consider the shape and size of your product, the types of products it is likely to be held up against in transit, and the number of delivery steps from factory to consumer. Packaging should be designed to be durable throughout the journey, so as to remain in pristine condition when purchased by consumers. This means that packaging meant primarily for e-commerce products needs different considerations to those destined for display in shop windows.

3) What Material Will The Packaging Be Made Of?

Another constructional design question &#; will your packaging be made from foil, plastic, card, or a multi-material design? Custom-designed packaging boxes often include a variety of materials. This affects both the images you use, and print and assembly considerations.

4) How Much Does The Packaging Cost?

Each element of the package design and manufacturing process adds costs to your project, from design, to materials, printing, and assembly. The total cost should be consistent with your ROI goals for the product itself, and sit within your packaging design budget. For fast moving consumer goods with low margins per unit, there is little room for error when it comes to packaging design costs, so we strongly recommend working with a strategic packaging design specialist throughout the process.

5) How Sustainable Is The Packaging?

Sustainable packaging design is a huge concern for consumers at the moment, and is affecting packaging design strategies at every level. From a construction standpoint, plastics and excessively &#;packaged&#; designs (think pass-the-parcel) are increasingly frowned upon. Instead, brands are turning to a wider range of recyclable materials, and even multiple use packaging - or even secondary use packaging. From the perspective of graphic design, it isn&#;t enough that packaging materials are sustainable - the design has to look sustainable too. This directly impacts the visual appearance of packaging, with current trends including artisan fonts, pencil drawings inspired by natural subjects, and vintage-flavoured designs.

Next Steps

At WK360, we offer packaging design, through to packaging management automation and packaging artwork. To discuss your requirements with one of our team, please give us a call today.

A product&#;s design is just the beginning. An attractive product package design is one of the best ways to make your product sell. It is important to avoid packaging that hinders customers from making purchases. The packaging design should be desirable to the customer. 

Custom packaging is a phrase that makes companies both anxious and excited. Even before a product is purchased, its packaging is evaluated. Packing requirements will vary based on what you are selling and where you are selling it. Remember that unique packaging is essential to boosting sales for your business. The secret to a successful custom packaging design is to strike the ideal balance between your brand identity and target audience. Discover the best suggestions for creating a successful product packaging design.

Think About Your Packaging Needs

To start, it is important to have a clear idea of what you want to achieve with your product package design. It is the most crucial stage of the design process, regardless of whether your brand is newly launched or undergoing rebranding. Custom packaging serves as a means of marketing plan execution, brand development, and product delivery, all bundled into one.

Kinds of products you need packaging for

Before creating a design, it is crucial first to determine the purpose of the package. The packaging components best suited for your needs will depend on the range of products. Custom boxes or tubes with internal filling are the best for bulky or fragile items. You can still provide customers with a memorable brand experience by combining packaging styles with personalized tissue paper for protection.

Consider your packaging design to tell a story

In the era of social media, packaging serves as a tool for brand storytelling, not only packaging. An image must convey a lot of information to gain popularity on websites like Instagram and Pinterest. Since there are many companies that are in the market, getting consumer attention requires something unique. The box design is a great platform for additional creative content to attract customers to make purchases.

Font Clarity

Customers today are surrounded by numerous products in the market. The competition is fierce. People are interested in two things when purchasing a product: what it does and who it is manufactured by.

Choosing a font type that people can read is crucial in ensuring that consumers know what your product does. Customers will misunderstand your label if the font is too difficult to read or decorated, which could be a mistake. 

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The font size must also be considered while designing your product packaging. Your buyers may overlook vital information about your goods if the font is too small. On the other hand, too much-written content can make the packaging look cluttered.

Make It Fun!

Your product package design will be recognized and appreciated using original fresh concepts. A custom packaging design that is interactive and fun will invite customers to buy the product. Attractive eye-catchy custom package designs for your products will make your clients smile and keep them coming back.

Easy To Carry

Include handles or grooves to make it easier to carry if the package size is too big. Ensure the container is not too slick if the product is relatively tiny to prevent customers from losing it. Customers will not remain loyal if the product is too tough to carry and use unless the brand has a market monopoly.

Unique

A product packaging design must be distinctive to attract clients. It is considered unique when a package catches the eye from a distance and increases the clients&#; interest in the goods. The package design should be visually appealing and extraordinary from the competitors. For instance, if most of your rivals utilize square boxes, you may experiment with a different shape or alter the size. Custom packaging offers a great opportunity to focus on what makes you different.

Stay Away from Plastic Wherever Possible

Plastic presents a significant ethical challenge since, despite best efforts, 91% of it is never recycled. Maximize the use of sustainable alternatives for product packaging since customers today are always looking for environmentally-friendly alternatives. Please avoid plastic because it is non-recyclable and takes years to decompose naturally. Plastic usage harms our environment. Some examples of eco-friendly packaging:

• Paper

• Corrugated

• Corn Starch

Follow The Current Trend

Trends are essential to the survival of innovation and the durability of the market in every sector. While it is true that trends change with the times, they are also cyclical and frequently reappear. Always pay close attention to current trends. Knowing the future trends of the market will help you to rise above the competition. You can add various trendy packaging elements to stand out from the crowd.

Honest Packaging

What your product is and does should be reflected in its packaging. People can detect if a product&#;s packaging overstates its value. Your clients will not be satisfied if your package depicts something quite different from what is contained within. Your product package design must be clear and honest to grab the customer&#;s attention. Your customers first engage with your product package, and that is why it is so important to have an honest packaging strategy.

Special Occasion Packaging

One strategy to swiftly increase short-term sales is by producing customized limited editions of your packaging for a particular occasion or theme. This strategy works over vacations and may even be used for important occasions like the Olympics, Christmas and New Year. 

We Provide the Best Packaging Solutions!

A package design that is both appealing and useful benefits the distribution process and increases sales of your business. Packaging is either effective or ineffective, depending on how well it supports your business. You must carefully consider your brand story and the materials you&#;re employing if you want to develop packaging that truly supports your branding strategy. Your brand identity distinguishes you from your rivals; if you can convey this through unique package design, you have a winning formula for being a well-known company.

Make use of our designers! Each of our designers has real-world expertise in designing custom packaging. They are all trained professionals. We provide a quality guarantee because we are that confident in their work. We will provide you with many product packaging concepts for your product. 

Alternately, find out more about our offerings and how we may assist in getting your goods on store shelves. Contact Atlantic Packaging at 800.268. to get end-to-end packaging solutions. We deliver more than just packaging.

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