7 Easy Tips to Make Customers Fall in Love With Waiting Rooms

When we think about a feel-good ambiance, waiting rooms are the last thing that comes to our mind. Remember the last time you were in a waiting room?

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The uncomfortable chairs, noisy environment, waiting line that does not seem to end. This is every customer&#;s nightmare and sadly this nightmare does come true many times.

But waiting rooms should not always be connected to negative emotions and bad experiences. In fact, we have 7 simple tips that you can use right now and watch how your customers will be waiting for their turn silently and with a smile on their face.

To make things easier customer experience pyramid will serve as us a perfect reference. It says that CX should be:

Useful &#; meeting the need of your customer while delivering the value.

Easy &#; simplifying the process of interacting with your business for a customer.

Fun &#; providing enjoyable experiences that will evoke positive emotions.

We will not go into further details of the pyramid, but the tips will be based on it. So not to keep you waiting more let us show you how to make waiting rooms enjoyable for customers. Yes, it might seem something like a Sci-Fi genre, but it actually is not!

Make It Useful With&#;

1. Furniture

Old is not always gold. It is time to update your awkward and worn out furniture. A research reports that patients spend on average around two hours in the waiting rooms. That is why your furniture is the first and most important thing that contributes to creating a pleasant waiting experience.

The waiting area is full of anxiety. Your clients want to get over with the visit and return to their everyday tasks. Creating a positive environment with warm toned and soft seated furniture will ease the anxiety feeling. Seats with arms and comfortable seat-backs are also important for your visitors to relax while maintaining correct posture.

Take into consideration that your customer perceives your service according to the attractiveness of your facility&#;s physical environment. Therefore, you should not save up money when considering the furniture.

Plan seating and spacing well when designing the waiting area as they are crucial parts of it. Remember that in some cases people come with their family members or friends and prefer areas where they can sit together, but also keep in mind that some of your clients appreciate privacy and would like single seats.

2. Space

When your customers wait they sacrifice their time from other activities. Most of the times these activities relate to their work. The trick to not make your customers think they lose their time while waiting for your services is&#; not to lose their time!

Investing in several portable computers, which your clients can use for sending out emails, searching for news and other relevant activities to catch up with their work will instantly make the waiting time more productive for them. This will also position you as a business that understands the needs of its customers and does everything possible for providing the solutions.

When we are talking about space, there is one that keeps us always on our toes. And you definitely don&#;t want your customers distressed about it when they are waiting. Yes, we are talking about the notorious parking space.

The research found that drivers waste 8 to 9 minutes searching for either off-street or on-street parking. Eliminate this waste and lift off the heavy burden from the shoulders of your customer by providing a free parking.

Make It Easy With&#;

3. A Greeter

What happens when a customer walks in for the first time in the company&#;s office? There might be a feeling of confusion, especially if the office is full of other clients.

Where should I register? Where should I sit? Are these people also waiting? Should I approach the service representatives or they will call me themselves? So many questions might be going in the head of the customer and apart from losing time while thinking about those questions, it is also uncomfortable and awkward for them.

Make your patients feel important and valued by assigning a greeter in the waiting room. A professional greeter that will welcome them, help them register, guide them where to sit and clarify the whole visit process. It will save your customer a lot of time, feel more appreciated and avoid the tense feeling of uncertainty.

4. Expectations

Humans are curious, and this curiosity tends to increase exponentially when it comes to the waiting time. We want to know how many people are in front of us and how soon can we be served. Using Qminder TV you can display the names of your customers in a clear and informative style.

Informing your clients about how many people are in line will leave them free from the anxiety of guessing this number and constantly asking service representatives when will their turn be.

One more thing that Qminder TV provides is an information regarding where the client should go. Your client might know that it is their turn, but often they need to ask for further clarifications regarding the directions. Qminder TV shows your customer which service representative they should approach which, in its turn, saves your customer the time.

Make It Fun With&#;

5. Technology

Most of your customers today have smartphones, meaning that internet will definitely be on the top of their demands when it comes to waiting. Make the internet easily available to your customer so they can entertain themselves while waiting.

However, today providing Wi-Fi is not considered as an added value, furthermore, the vast majority of your customers expect you to have it. If you want to impress your clients, have charger boxes with a variety of chargers for different devices available to them. Yes, power outlets are good but don&#;t expect your clients to carry chargers with them. Stand out to your visitors with the more innovative approach.

6. Refreshments

Make your customers feel little more appreciated by offering some refreshments. You don&#;t need to go too far with it such as providing complex barista services. Simple coffee or tea in the winter or a cold water in the summer will do its job. Such small things yield big appreciation from your clients so make sure you have refreshments readily available to them.

7. Enjoyable Atmosphere

Make the waiting process not to seem like waiting at all. Display interesting paintings from the local talents to distract your customers and let them enjoy some fine art. And since we are talking about art, do not forget to carefully choose a relaxing tune as research reports, 88% of respondents found music elevating their mood.

If you want to really stand out, you can take BC Children&#;s Hospital as an example. For entertaining purposes hospital employed virtual reality aquarium so that the children could enjoy and interact with different marine creatures. Such innovations will work in your favor and make your service a favorite one for your customer!

There you go, now you have a perfect picture of how a pleasant waiting room should look like. Keep in mind that it&#;s better to start small by providing refreshments, employing greeters or having a comfortable furniture and later you can advance into the virtual and interactive atmosphere.

The most important part here is to show your client&#;s how much you value them and care about their coziness.

Make Waiting Fun and Easy

Creating the best experience for guests at your salon begins with their first impression&#;your waiting area. It&#;s more than just a spot to sit. It&#;s where clients begin to engage with your salon.  

Clients want to feel like they&#;re squeezing a little vacation into their day. Rising to meet those expectations can go a long way toward cultivating loyalty.  

If your waiting area has been more of an afterthought than a focal point, it&#;s not too late to turn it around. 

You can design a unique space with salon waiting area ideas. Explore why your waiting area matters, what makes customers feel welcome, and get inspiration from these creative concepts. 

Why Your Salon&#;s Waiting Area Matters 

People visit your salon to transform into the most beautiful versions of themselves. This expectation sets the scene for what kind of environment you need to create.  

A therapeutic experience is expected by 88% of your customers. Setting the stage for this begins with your reception area. 

The aesthetics, tone, and amenities you provide in your salon waiting area impact how guests feel. You want to convey a relaxing vibe while staying on brand for your business. 

The details matter in your salon waiting area. You want their visit to be memorable for all the right reasons. Once they enter your shop, you can transport them to a serene or vibrant space. 

Comfort is a primary consideration when designing your salon waiting area. This ensures&#;that guests feel relaxed and happy to be there. It shows you&#;re all about pampering them, starting in your salon reception space. 

By creating these warm and inviting experiences, you&#;ll demonstrate how much you value them and their time. All these touches lead to greater customer loyalty. 

Even if your space isn&#;t big, you can still create a clean, bright, and impressive atmosphere. Failing to put the effort in here could be a turn-off, so it&#;s crucial to prioritize salon waiting areas. It can be just as critical as the salon equipment you purchase. 

You have the opportunity to provide experience-based consumer interactions, and every component matters in creating it. 

RELATED ARTICLE: Salon Client Retention Strategies 

Key Elements of a Welcoming Salon Waiting Area 

Your salon has great opportunities to attract and retain customers. The salon industry generated $52.2 billion in the US in . These services are in demand, with 91% of Americans having visited one in the last year. 

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The industry is also highly competitive. This is another reason your salon reception area should create a welcoming environment. This space can be a differentiator that helps you retain salon customers. 

So, what makes such a spot welcoming? 

Here are the main elements to consider for your salon waiting area. 

Front Desks and Check-In 

Traditional reception areas have a desk as a focal point, with guest services professionals to greet customers. Typically, they&#;ll have a computer or touchscreen, as technology for salon operations is now the norm. 

However, you don&#;t have to have a front desk for guest services and client interactions. Some salons are going front desk-less to remove the barrier (the desk) from these experiences. 

Either way, check-in needs to be easy, frictionless, and engaging. 

RELATED ARTICLE: Front Desk-Less Future 

Seating Area 

The next part of a welcoming salon reception is creating a cozy, comfortable seating area. Being practical matters. Distinct chairs or sofas may look attractive, but you don&#;t want to build a space more for style than comfort. 

You&#;ll also need to ensure you have enough seats based on your salon size and the average number of appointments per hour. 

Product Display 

A salon waiting area usually has some shelves of products. While guests are waiting, they may also want to shop. 

Keeping this area tidy and optimally displaying products will be essential to maintaining a welcoming environment. 

Selfie Stations 

Going to the salon often results in a fierce and fantastic new look. Women and men post fresh cuts and colors on social media daily. 

Having a selfie station as part of your reception area can inspire guests to take photos and tag your salon. 

Make sure there&#;s good lighting, natural if possible, and a picture-perfect background. 

Wall Art 

How you decorate your walls in your salon reception can also add to the welcoming aura. There are many options to consider for your themes. 

You can include lighted signs with aspirational quotes, modern art, murals, or other distinct wall treatments. 

Entertainment 

Another frequent feature of a salon waiting area is offering entertainment to clients. Many include flat-screen TVs. Other options include magazines and books to read. 

To get a little higher tech, provide a QR code for wi-fi access. Then, offer beauty-related content or playlists. 

Refreshments 

Nothing says welcome like complimentary beverages and snacks. You can create a coffee or cocktail bar. Set up a fridge of drinks and baskets of tasty bites. 

[PHOTO: REFRESHMENTS] 

6 Salon Waiting Area Ideas 

Now that we&#;ve reviewed all the necessary components, it&#;s time to present a few salon waiting area ideas. 

1. A Natural, Inviting Space 

One excellent idea for your salon waiting area is a natural design that incorporates hints of mother nature. Creating such a space can be relaxing and therapeutic for your customers. 

Consider these elements: 

• A &#;green&#; wall of faux or real plants, which doubles as a selfie station 
• Lots of natural light, which aids serotonin and endorphin production 
• Bright and wonderfully scented flowers 
• Shelving that mimics the look of a garden with winding vines 
• Seating that&#;s outdoor-inspired while also being comfortable 

Combine all these things to bring a fantasy garden to life. 

2. Bold, Vibrant, and Modern 

A salon reception area with modern tones can include bold art, rich colors, and streamlined décor. In cultivating such a spot, visitors will feel the energy from the space. You can captivate their attention with a look that is one of a kind. 

Modern salon waiting area ideas include: 

• Bright wall colors or art 
• Neon lights with catchy sayings, which can be great for selfies 
• An interesting pattern for floor tiles 
• Sleek, simple couches 
• Floating glass shelves for displays 

3. A Farmhouse Spin 

The farmhouse aesthetic has become extremely popular, thanks to many HGTV shows. It&#;s rustic yet comfortable. Many people love this look and will find such a scene charming. 

To create a farmhouse design for your salon, you&#;ll want to weave in details like weathered wood and distressed paint. Wall art that includes metal will also add to this theme. 

The seating should be plush and neutral. Bring in color on the walls or floor and stick with blues, greens, and grays. 

Shelving should also incorporate metal that works well with wall coverings. A fireplace is another way to add another bit of farmhouse charm. 

4. Going Baroque to Ensure Nobody Wants to Go Home 

On the opposite side of simple and natural is baroque. Its attributes consist of elegance and glamour. You don&#;t want to go overboard, as it can become overly embellished. 

When guests step into a space like this, they&#;ll feel like they just entered a palace. If luxury is what you want to convey, this is a gorgeous salon waiting area idea. 

Baroque elements can include: 

• Antique furniture (just make sure it&#;s comfortable) 
• Crystal chandeliers 
• Richly patterned wallpaper 
• Metallic accents in gold, silver, or pewter 
• Marble-like flooring 

• Bountiful bouquets of faux flowers in decadent vases 

All these pieces fit together to whisk visitors away to a grander time. 

5. Serenity Designs Enchant Guests 

A popular option for a salon reception is to design a spot that focuses on serenity. Make sure all details produce a relaxing and chill atmosphere.  

Put people at ease. Let them lie back on comfortable couches and chairs and take in the space like a breath of fresh air. 

The key to capturing serenity is keeping things simple and neutral. Color is minimal, while texture delivers visual interest. For example, you could use textured wallpaper or mix in metal and wood on shelving and furniture. 

Keep the space serene by burning candles with pleasant aromas and audio of classical music or ocean sounds. Lighting should be natural or low, so no abrasive overhead fluorescent lights. 

A real wood front desk and tables will also contribute to this mood. Finish with more spa-like touches like velvet fabric for seating, plush pillows, and wood-look tile floors. 

Your clients and employees will feel instantly calmer by spending time in such a tranquil space. 

6. Location-Themed for Cities with Personalities 

If your city has a unique atmosphere, you may consider remaking your reception area to include this. Examples could include: 

• Playing up the sin in Sin City (Las Vegas) 
• Developing a cowboy and western-influenced space in Texas 
• A coastal California vibe 

Incorporate small things throughout the reception area that reflect your city&#;s personality. Don&#;t go overboard. You don&#;t want it to look like a tourist trap. Instead, take inspiration in subtle ways. 

Some examples include: 

• Ranch-inspired shelving for products and barn doors 
• Neon lights on the wall of funny phrases 
• Seashells and sand to evoke a beachy atmosphere 
• Selfie walls that mimic the actual backdrops people often take snaps of in your city 

Showing your city love can be a great way to engage clients, as they are likely passionate about what makes your location special. It can also go a long way to welcoming new customers who&#;ve recently relocated. 

Any of these salon waiting area ideas will help ensure visitors have an experience that&#;s more than transactional. They&#;ll recognize the care you&#;ve taken to deliver such a space for their enjoyment. 

Investing in your reception area is an investment in customer loyalty. Best of all, the design may get clients talking and sharing on social media. It&#;s the best kind of endorsement. 

FROM ONE OF OUR PARTNERS: Spa Decor: Do&#;s and Don&#;ts 

How You Can Start Working on Your Salon Waiting Area Right Now 

You don&#;t have to have an official plan to start brainstorming. Look around your salon and think about what might fit into the overall aesthetic without requiring a full décor change. Then take these tips and get started: 

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• Build an inspirational mood board of potential waiting room ideas and what they&#;d involve stylistically. 
• Assess your current space and determine what&#;s working to create a great experience for clients and what&#;s not. 
• Define the budget for revamping your salon reception area to help narrow down what you can execute from your mood board. 
• Get feedback from your staff and clients about what they&#;d like to see in your waiting area. Pro tip: to solicit this information from customers, consider using a survey after service. 
• Determine if there are any limitations within your space that could impact construction. 
• Browse sites like Pinterest to find inspiration once you decide on a theme.