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Global Outdoor Furniture Market Overview
Outdoor Furniture Market Size was valued at USD 18.4 billion in . The outdoor furniture industry is projected to grow from USD 19.5 billion in to USD 29.32 billion by , exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period ( - ). The rising purchasing power of consumers and the increase in the demand for hotels, public gardens, and open spaces, along with resorts for comfort and convenience, are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Outdoor furniture Market Trends
Consumer demand for outdoor furniture in the residential sector is increasing as disposable income rises. Several homeowners are attempting to improve the appearance of their gardens and balconies by adding inviting lounging places. Furthermore, the choice of furniture is greatly influenced by outside environmental conditions. When choosing outdoor furniture, crucial elements to consider include weather resilience, bug resistance, excellent tensile strength, and crack-proof properties. Furthermore, restaurants and cafés across the world are providing outside dining options. According to a National Restaurant Association poll done in September , 65% of surveyed restaurant operators in the United States began offering on-premises outside dining in places such as decks, walkways, or patios.
Online distribution channels are now playing an essential part in the retail and furniture industries' growth. Online channels provide a varied range of brands at affordable rates, attracting a larger client base and supporting outdoor furniture industry growth. For example, IKEA, a large furniture manufacturer, reported that its official website received over 2.1 billion visitors in and served as an essential marketing and sales platform for the company. Furthermore, as a result of fast digitalization, expanding mobile usage, and enhanced internet access, businesses are gradually shifting away from traditional brick-and-mortar transactions and toward e-commerce websites.
The fast-paced urban lifestyle and rising financial capacity of the populace have enabled them to spend money on recreational activities such as dining at rooftop bars and kitchens. The rising desire for comfortable dining has created several opportunities for hotels and restaurants to invest in rooftop dining spaces. Such items have a cozy appearance and can be utilized for open-air dining on rooftops of restaurants and hotels, which has influenced the consumption of dining chairs and tables for outside seating. Furthermore, the common areas contain plenty of chairs, increasing the consumer serving capacity. Therefore, the fast-paced urban lifestyle and rising financial capacity of the populace have enhanced the outdoor furniture market CAGR across the globe in recent years.
However, to cater to the demand, there have been significant advances in the furniture market. For instance, there have been a number of introductions in the type of furniture is another factor driving the growth of the outdoor furniture market revenue.October :Sustainability became a prominent focus, with consumers increasingly seeking eco-friendly outdoor furniture made from recycled materials or with a smaller environmental footprint. Manufacturers responded by introducing new product lines made from sustainable materials like bamboo and reclaimed wood
June
An outdoor furniture set created in partnership with the Italian brand De Padova features stripes that have become synonymous with British designer Paul Smith. The Paul Smith + De Padova Everyday Life collection's foundation is built upon the release of the outdoor furniture line last year.
The initial release, which featured outdoor furniture constructed with outdoor textiles and iroko wood frames as well as sofas, poufs, and armchairs, coffee tables, and leather accessories for the living room, has been expanded to include these items. The line has also expanded to include a modular sofa that was created for indoor use and can be constructed and configured in a variety of designs.
The new outdoor upholstery pieces share the same strap features and contrast stitching with the indoor pieces, but they are constructed of ethyl vinyl acetate (EVA) rather than leather. They also have a clean-lined design like the indoor pieces.
Outdoor Furniture Market Segment Insights
Outdoor Furniture Material Insights
The outdoor furniture market segmentation, based on material type, includes metal, plastic, wood, textile, and others. The wood segment held the majority share in , a contribution of around ~65-67% with respect to the market outdoor furniture revenue. The segment is expected to stay dominant during the projection period. The increased popularity of wood furniture is attributed to its advantages, such as durability, improved comfort, and aesthetic appeal. Wood is one of the most commonly utilized raw materials in the production of furniture around the world. Furthermore, wooden outdoor furniture is lightweight, robust, and has an appealing, natural appearance, making it an ideal material for producing outdoor furniture. Over the projected period, the metal segment is expected to grow at the fastest rate. The strong and robust material features of the company have contributed to its quick expansion.
Outdoor Furniture Product Type Insights
The outdoor furniture market segmentation, based on product type, includes chairs, tables, seating sets, dining sets, and others. Because of the increasing frequency of distant working situations, which need more consumption of tables across families, the tables segment is predicted to rise steadily and maintain a significant position. The tables are available in tiny sizes, allowing users to work from common locations such as terraces and balconies by placing their gadgets, boosting table segmental growth. They are portable and large enough to carry multiple goods for outdoor tasks. Tables of various forms and sizes are becoming increasingly popular among residents and homes, propelling the segmental expansion of tables. However, due to its broad use in home and business locations, the chair category is expected to increase significantly. Hence, the rise in distant working situations positively impacts market growth.
Outdoor Furniture End-user Insights
The outdoor furniture market data has been bifurcated by end user into Residential and Commercial. In , the residential segment was responsible for the maximum market share. Population increase, rising per capita income, westernization, and evolving lifestyles are significant factors driving the residential segment. Furthermore, customer focus is shifting to improving outdoor areas to generate more aesthetically beautiful and comfortable designs, which is contributing significantly to industry growth. Rising income levels are driving up product sales in both residential and non-residential settings in many countries. The growing demand for outdoor seating and other accessories will boost the outdoor furniture Industry revenue.
Outdoor Furniture Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American, Outdoor furniture market accounted for USD 8.42 billion in and is expected to exhibit a significant CAGR growth during the study period owing to the growing trend of family dinners and gatherings at home.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: OUTDOOR FURNITURE MARKET SHARE BY REGION (%)Source: Secondary Research, Primary Research, MRFR Database, and Analyst ReviewEurope's outdoor furniture market accounts for the second-largest market share due to the rising interest in creating and maintaining front yard and backyard gardens not only to enhance the aesthetics of the homes but also to entertain guests. Further, the German outdoor furniture market held the largest market share, and the UK outdoor furniture Industry was the fastest-growing market in the European region.
The Asia-Pacific Outdoor Furniture Market is expected to grow at the fastest CAGR from to . This is due to an increase in international tourism in nations such as China, Malaysia, South Korea, Singapore, and India. With increased visitor activity, sales of outdoor furniture are increasing, assisting in expanding the commercial segment's market share in the region. Moreover, China's market outdoor furniture held the largest market share, and the Indian outdoor furniture market was the fastest-growing market in the Asia-Pacific region.
As an example, the growing demand for garden stools in Europe is driving up imports of such items. According to CBI Ministry of Foreign Affairs estimates, overall imports of exterior fittings and fitments in the region climbed from USD 523.87 million in to USD 621 million in .
Outdoor furniture Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the outdoor furniture market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the outdoor furniture industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the outdoor furniture industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, the outdoor furniture industry has provided medicine with some of the most significant benefits. The outdoor furniture market major player such as AGIO International Company LTD, Brown Jordan International, Century Furniture LLC, Inter IKEA Systems B.V., Kimball International Inc., EMU Group S.P.A., DEDON The Home Depot Inc. and others are working on expanding the market demand by investing in research and development activities.
IKEA is a Swedish multinational business headquartered in the Netherlands that manufactures and distributes ready-to-assemble furniture, kitchen appliances, decorations, home accessories, and a variety of other items and services. IKEA, founded by Ingvar Kamprad in , has been the world's largest furniture retailer since . For example, IKEA, a large furniture manufacturer, reported that its official website received over 2.1 billion visitors in and served as an essential marketing and sales platform for the company. Furthermore, as a result of fast digitalization, expanding mobile usage, and enhanced internet access, businesses are gradually shifting away from traditional brick-and-mortar transactions and toward e-commerce websites.
Keter Group, originally Keter Plastic, is an Israeli manufacturer and marketer of resin-based consumer products for the home and garden. The company, founded in , runs 29 plants in Israel, Luxembourg, Europe, Canada, and the United States, as well as a retail chain throughout Israel. Keter goods are sold all over the world. In April , Keter announced a collaboration with UBQ Materials, an Israeli thermoplastic material manufacturer, to launch numerous product lines for sustainable garden items. This collaboration will assist UBQ Materials in meeting its objective of being environmentally friendly by integrating 55% recycled content in its products.
List of the Key Companies in the outdoor furniture market include
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AGIO International Company LTD
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Brown Jordan International
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Century Furniture LLC
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Inter IKEA Systems B.V.
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Kimball International Inc.
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EMU Group S.P.A.
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DEDON The Home Depot Inc.
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Haworth Inc.
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UNOPIU Hartman UK
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PLAISIR Du JARDIN Ltd.
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IKEA
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Royal BOTANIA NV
Outdoor furniture Industry Developments
October : To increase its retail network and secure its upholstery capabilities in the United States, upholstery producer Gabriella White LLC purchased Stanford Furniture Corp. of North Carolina.
January : Kimball International established Interwoven, a furniture brand that focuses on the needs of the customer. Interwoven has joined Kimball International's health business segment to provide a diverse selection of furnishings for all types of health environments, including lounge chairs, modular casework, and recliners.
February : A high-end outdoor furniture line has been introduced by Vetra, a well-known manufacturer of outdoor furniture products. The launch will assist the business in growing both its customer base and the depth of its product offering.
May : In a Nordic-inspired indoor garden installation at the London store, Fritz Hansen will introduce its first line of outdoor furniture, Skagerak by Fritz Hansen, during this year's Clerkenwell Design Week.
Clerkenwell Design Week is gearing up to exhibit the best that the design community has to offer with imaginative installations, a varied speaking program, and showrooms coming together to celebrate the power and language of design. Getting heard over the din as shops and businesses debut new collections using the event as a launchpad.
This year, Fritz Hansen will launch its first outdoor furniture collection, Skagerak by Fritz Hansen, with an immersive installation at the brand&#;s London showroom. As a backdrop to the launch &#; the creative installation will tell the story of sustainability and lasting design, through beautiful and classic outdoor furniture.
One of the designs is the Banco Bench, which Hugo Passos and the design team collaborated on. It is constructed of teak that has been sourced sustainably and comes in single- or double-facing forms. The revised version, which was originally intended as a one-of-a-kind work for the Social Seating exhibition in Finland, is more appropriate for manufacturing while yet maintaining the same beauty that stems from the straightforward idea of designing furniture to improve one's perception of nature. The backrest on the double-facing bench allows people to sit in any direction because it is both expressive and functionally contoured to fit the curvature of the back.
Outdoor furniture Market Segmentation
Outdoor furniture Material Outlook
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Metal
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Plastic
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Wood
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Textile
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Others
Outdoor furniture Product Type Outlook
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Chairs
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Tables
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Seating Sets
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Dining Sets
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Others
Outdoor furniture End User Outlook
Outdoor furniture Regional Outlook
North America
Europe
Germany
France
UK
Italy
Russia
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia & New Zealand
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Argentina
Rest of Latin America
Middle East & Africa
Report Attribute/Metric
Details
Market Size
USD 18.4 billion
Market Size
USD 19.5 billion
Market Size
USD 29.3 billion
Compound Annual Growth Rate (CAGR)
6.00% (-)
Base Year
Market Forecast Period
-
Historical Data
&
Market Forecast Units
Value (USD Billion)
Report Coverage
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered
Material, Product Type, End user, and Region
Geographies Covered
North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered
The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled
AGIO International Company LTD, Brown Jordan International, Century Furniture LLC, Inter IKEA Systems B.V., Kimball International Inc., EMU Group S.P.A., DEDON The Home Depot Inc., Haworth Inc., UNOPIU Hartman UK, PLAISIR Du JARDIN Ltd., IKEA, and Royal BOTANIA NV
Key Market Opportunities
The emergence of biomaterial outdoor furniture implants
Key Market Dynamics
The rising purchasing power of consumers Increase in demand for hotels, public gardens, open spaces
Frequently Asked Questions (FAQ) :
The outdoor furniture market size was valued at USD 29.32 billion by
The market for outdoor furniture is projected to grow at a CAGR o6.00% during the forecast period, -.
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North America had the largest share of the market for outdoor furniture
The key players in the market for outdoor furniture AGIO International Company LTD, Brown Jordan International, Century Furniture LLC, Inter IKEA Systems B.V., Kimball International Inc., EMU Group S.P.A., DEDON The Home Depot Inc.
The wood category dominated the market for outdoor furniture in .
The table category had the largest share of the market for outdoor furniture.
People's renewed appreciation of the outdoors has brought a significant boost in outdoor furniture sales.
According to the Outdoor Furnishings Trend Report released by the International Casual Furnishings Association (ICFA), 71% of Americans are spending much more time outside in compared to the previous year, as many as seven hours per week.
The same survey reveals that 63% of Americans intend to upgrade their outdoor furniture or accessories, referring to purchases like outdoor lighting, lounge chairs, firepits, dining tables/chairs, umbrellas, sofas, pillows, and rugs.
Given the interest in outdoor furniture shopping hasn&#;t taken a nosedive yet, brands and retailers keep introducing furniture items designed for outdoor living.
Outdoor furniture industry outlook
Despite its previous steady expansion, the growth of the outdoor furniture market has been mainly fueled by the pandemic. It took a pandemic for individuals to realize the benefits of spending time outdoors for their physical and mental health. Once they did, it was only logical for outdoor furniture investments to soar in the years to follow.
Global Market Insights reports the size of the outdoor furniture market exceeded USD 15.7 billion in and is expected to grow at a compound annual growth rate (CAGR) of over 5.9% from to .
Global Market Insights
Such growth is anything but surprising, as most homeowners have gradually started including outdoor furniture items on their shopping lists.
According to ICFA's survey, almost all Americans have included outdoor lighting, chairs, or firepits on their wish lists. In alone, a staggering 78% of individuals with an outdoor living space made upgrades to it in the form of adding a seating area, deck, or patio.
For many homeowners, outdoor space decorating evolved from a short-term hobby to a long-term passion during the pandemic. After making an initial investment in outdoor furniture, most homeowners decided to continue beautifying their yards and spending more time outside.
A survey conducted by Sullivans, devoted to outdoor decor consumer behavior, forecasts &#; outdoor decor sales to be strong. Fifty-nine percent of consumers have increased the usage of their outdoor space over the last two years, while 82% of them consider their outdoor areas more important than ever.
Sullivans
In terms of motivation for making a change to their yards or porches, half of the surveyed homeowners opted for such a change to create a relaxing atmosphere. Other desired outcomes include replacing worn-out or old decor, making the space more functional, or evolving the space&#;s style.
Sullivans
Consumers weren&#;t the only ones gearing toward a shift in habits and interests. Many indoor furniture businesses paved the way for introducing outdoor furniture lines.
The furniture rental brand Feather partnered with West Elm and Pottery Barn to introduce outdoor furniture, including patio furniture and warm-weather accessories. Floyd is another direct-to-consumer (DTC) furniture brand that entered the outdoor furniture space by revealing new products, such as benches, tables, and stackable chairs. Upholstery supplier Classic Home also announced its entry into the outdoor category.
Hooker Furnishings entered the outdoor category by acquiring Sunset West, whose experience in designing and manufacturing outdoor furniture is over 15 years. Vanguard also made an outdoor furniture debut by introducing outdoor furniture pieces constructed with resilient, high-performance fabrics and sophisticated styling.
What are the latest outdoor shopping and living trends?
Outdoor spaces have provided individuals with entertainment opportunities for years. Unfortunately, most people took them for granted. The pandemic was sort of a wake-up call for every person to start appreciating the numerous benefits of outdoor gatherings.
The newfound appreciation for the outdoors during the pandemic prompted a multitude of homeowners to redecorate their patios, open porches, decks, and backyards.
Data from Furniture Today&#;s Strategic Insights survey show that Gen Z put outdoor furniture on the top of their shopping lists, with 47% investing in individual seating, 40% buying group seating, and 43% purchasing occasional tables.
Millennials took the lead in purchasing dining sets, outdoor lighting, and rugs. When it comes to patio umbrellas, Gen X and baby boomers outspent younger shoppers.
Sullivans' survey provides additional insights into consumer shopping habits by reporting that 52% of consumers prefer online shopping compared to 48% of individuals choosing in-store shopping. Data shows furniture shoppers are more impulsive when shopping for outdoor decor than they are when making indoor decor purchases.
Sullivans
&#;The outdoor furniture landscape has changed forever. E-commerce and a robust online customer experience are now expected from consumers and a requirement for all retailers. People that may have been hesitant to make a purchase or shop online are now very comfortable with it, and in many cases, prefer it.&#; - Zach McMillenn, President of Paddy O' Furniture
The majority of outdoor furniture shoppers base their shopping decisions on the durability and affordability of furniture products. Nevertheless, the atmosphere these furniture items create when placed in an outdoor setting has become valuable as well. The mindset of every modern shopper is focused on all these aspects in the decision-making process.
Sullivans
As time goes by, homeowners are looking for the best ways to make use of their outdoor spaces. Their ultimate goal is to transform these areas into a personal oasis while aiming for greater versatility and functionality. Consequently, outdoor living trends are prone to changes each summer.
Fixr&#;s survey, based on the opinion of 40 home design experts, forecasts homeowners to continue creating year-round usable spaces, along with creating indoor spaces outside. Comfort remains a top feature when shopping for outdoor furniture, as it makes spaces more enjoyable and likely to be used.
Product page best practices from 10 leading players
The surge in demand for outdoor furniture motivated most outdoor furniture businesses to kick their overall website experience up a notch. Some of the most prominent players started paying more attention to the design and interactiveness of their product pages.
Let&#;s have a look at ten outdoor furniture companies nailing the game with top-notch product pages.
Paddy O&#; Furniture
With more than three decades of experience, Paddy O' Furniture has grown to become one of the most trusted companies for high-quality patio furniture.
Unlike sofas, mattresses, and home appliances, outdoor furniture is an optional purchase. Aware of this, Paddy O&#; has a rich product page experience, with 360-degree views even for complex products such as firepits.
On the left side of the product page, customers can spin and zoom in on the product, and on the right, they can choose different fire glass options.
At the bottom of the page, customers can find detailed product information in the form of a product overview, dimensions, care, and assembly instructions, recommended accessories, and shipping information. All these options are displayed as a horizontal menu right below the products.
&#;The website experience will play a vital role moving forward as consumers embrace online shopping and have increased expectations from online retailers. Consumers demand a visually beautiful and functional website now more than ever.&#;- Zach McMillenn, President of Paddy O' Furniture
Paddy O&#;s product page experience is second to none in interactiveness. It also offers customer-centric features to guide visitors in making the wisest choice.
Yardbird
Yardbird is a DTC brand known for its quality and impeccable outdoor furniture. It works directly with all of its fabric, foam, metal, zipper, and wicker suppliers, thus transforming the outdoor furniture industry.
Their product pages reflect the tech-savvy approach to their business. Equipped with a product configurator, 360-degree views, alternate images, and detail shots, Yardbird offers a seamless online experience for its customers.
Below the fold, customers can see additional product information, dimensions, and warranty details. Besides this, the product page is enriched with customer reviews and product recommendations.
As a true industry disruptor, sustainability is at the core of their business model. In addition to manufacturing with recycled materials, Yardbird&#;s furniture is 100% recyclable. Business Insider reported that Yardbird incorporated more than 100,000 pounds of recycled plastic into its pieces and packaging.
Sutherland
Sutherland is globally recognized as one of the leaders in luxury outdoor furniture. This U.S. brand is tireless when it comes to designing and handcrafting furniture pieces with elegant proportions and unrivaled comfort.
Sutherland&#;s product page experience is nothing short of interactive. Customers can get a 360-degree view of most of their furniture items, use the click-to-zoom button to scrutinize the fabric and color, and choose from an array of customization options.
Sutherland strives to make its shopping experience even more engaging by offering web-native augmented reality. Customers can preview some of the products in their own spaces by clicking on the AR button in the upper left corner of the product visual. This button leads to a QR code that shoppers can scan to visualize the furniture piece in their environments.
Web-native AR enables Sutherland to make the transition from desktop to mobile seamless for shoppers.
Visitors are also provided with product details and specifications, an option to download a tear sheet, product recommendations, and a board to pin their favorite items on.
The shopping journey on Sutherland&#;s website is indeed impeccable. Customers enjoy a personalized and interactive experience by using their AR, 360 viewer, 4K zoom, and customization options.
Manutti
Manutti is a Belgian furniture brand dedicated to designing and manufacturing unique luxury outdoor furniture. Its product assortment boasts iconic chairs, sofas, lounges, tables, umbrellas, and poufs, ranging from urban to rustic.
Manutti&#;s product pages display high-quality product visuals that customers can inspect with HD zoom feature. The zoom option is beneficial for potential furniture buyers to see the color and quality of the fabric in lifelike detail. Besides this, customers can get a 360-degree view of the product and customize details such as fabrics, frames, pillows, etc.
By scrolling down one of their product pages, customers come across in-context images, product specifications, collection sheet download options, and collection recommendations.
Harbour
Harbour is a distinguished U.S. furniture retailer with a strong outdoor line, offering a fusion of traditional and modern design elements. The moment visitors open one of Harbour&#;s product pages, they see the selected product on the left and a list of customization options on the right.
Harbour makes sure customers can choose from a variety of frames and accents. By using their configurator, shoppers can visualize any of the featured outdoor furniture pieces in different configurations. The ability to configure Harbour&#;s furniture items facilitates the decision-making process for buyers.
Thanks to the HD zoom and 360-degree views, customers can inspect the selected piece to the slightest detail. Apart from the product configurator, Harbour&#;s product detail pages (PDPs) are equipped with alternate angle images, detail shots, and lifestyle images, as well as product specifications and product recommendations based on recently viewed items and ones that might be of interest to shoppers.
Outer
Outer is a U.S. DTC brand boasting luxurious materials and exquisite craftsmanship in its outdoor furniture production. Its dedication to sustainability and longevity is crucial in the process of creating intuitive solutions.
The product page experience revolves around customization and product details. Customers can configure Outer&#;s outdoor furniture items in different fabric colors by choosing from the customization options on the right. In-context images are available as well.
Below the &#;add-to-cart&#; button, there&#;s an extensive list of product details, including product highlights, dimensions and weights, materials, care and maintenance, shipping, return, and warranty. Outer provides all these details to help customers make informed choices.
The bottom of the page is reserved for a FAQ section and product reviews.
In general, Outer&#;s product page experience is clean and straightforward. There&#;s room for improvement in terms of making the experience more interactive by adding HD zoom, a 360 viewer, or alternate angle images.
Frontgate
Frontgate is a prestigious U.S. retailer devoted to designing and creating stylish, comfortable furniture pieces of superior quality. It relies on premium fabrics and superb craftsmanship to exceed customers&#; expectations.
After selecting the outdoor & pool category on Frontgate&#;s home page, visitors can choose from the assortment of outdoor collections. Its product page experience focuses on interaction by offering 360 views on some furniture pieces, along with in-context images and alternate angles.
Apart from spinning products in 360, customers can configure their upholstery color and fabric. Another feature that contributes to the overall shopping experience is HD zoom, providing shoppers with a close-up view of the fabrics.
Detailed product specifications, recommendations, and product reviews are available on every PDP.
All in all, Frontgate&#;s product pages provide a hands-on experience aimed at increasing buyers&#; confidence.
Neighbor
Neighbor is a U.S. outdoor furniture brand based on exquisite craftsmanship and sustainability. Its furniture items are designed to last a lifetime without sacrificing beauty or comfort.
Neighbor relies on alternate angle images and in-context imagery to provide an appealing product page experience for customers. Visitors can customize their outdoor furniture pieces by using the product configurator on the right.
While customization is certainly an attractive feature, Neighbor&#;s product pages are also packed with detailed product information, product reviews, and frequently asked questions.
Customers always appreciate unbiased feedback when shopping online, especially when they&#;re about to make big-ticket purchases. Neighbor offers a separate review section that allows shoppers to filter reviews based on ranking, date, votes, and image presence.
In a nutshell, Neighbor's product page experience is designed to facilitate the purchasing process for customers. Nevertheless, it could benefit from additional features, such as 4K zoom, a 360 viewer, and augmented reality to be even more enjoyable.
Polywood
Polywood is a sustainable outdoor furniture brand with over three decades of experience under its belt. Their zero-waste mission goes beyond recycling plastic by transforming it into polywood lumber used for manufacturing weather-resistant outdoor furniture.
Polywood&#;s PDPs are equipped with 360-degree views, alternate angles, in-context imagery, product videos, and a product configurator. Since a 360 viewer isn&#;t available for all products, alternate angles compensate for the lack of it where needed. Both features, however, make sure customers enjoy a pleasant and interactive shopping experience.
Additional information is available in terms of product details, customer gallery, reviews, Q&A, and best-seller recommendations. Polywood&#;s customer-centric approach to its PDPs allows shoppers to make reasonable decisions. Nevertheless, a 4K zoom would be a nice addition, given its potential to improve the scrutinizing process.
Fortunoff
Fortunoff has a century-long record of success in the outdoor furniture industry. It offers an extensive assortment of unmatched outdoor furniture and accessories, with a special focus on patio furniture.
Alternate angles and detail shots are at the heart of their product pages. The former enables shoppers to see the product from different angles, whereas the latter provides a close-up view of the fabric, frame finish, and color.
Product customization enhances the shopping experience even further by ensuring customers get a chance to visualize furniture pieces in different configurations. Fortunoff&#;s PDPs are also enriched with product specifications, recommendations, and reviews.
The overall product page experience is pleasant and informative. Implementing more features, such as a 360 viewer, 4K zoom, and augmented reality, would definitely improve the furniture shopping process for customers.
The next chapter for outdoor furniture businesses
Outdoor furniture has become one of the fastest-growing furniture categories. If you haven&#;t implemented a 3D visualization solution yet, it&#;s time to enrich your product page experience with high-quality product visuals, AR, 360-degree views, 4K zoom, and lifestyle imagery.
Ready to jump on the bandwagon? Let's talk.
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