The Essential Guide to Choosing Signs for Your Company

Nov. 27, 2024

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The Essential Guide to Choosing Signs for Your Company

Why do You Need a Sign Anyways?

For any business, a sign is a welcome mat, an invitation for people to connect with us, to engage with us and to give us an opportunity to present our products and services.

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Company signs can be as simple as a painted placard or as complex as a digital message center or brightly illuminated pillar. The trick is to put the right sign in the right place to accomplish your particular business objectives.

Start with Your Goals

What type of company signs you choose depends upon the impact you hope for it to have on your business. Questions to ask yourself:

Do I need foot traffic to drive my business?
Do customers, employees or suppliers need help finding my business?
Are you trying to develop or enhance your brand?

Depending upon the answer to those questions, you might need a single business sign or an entire corporate sign package.

One or Multiple Signs for Your Company?

As with many things, "it depends". In many ways, it is synonymous with having a conversation with someone that you&#;re going to interact with. Imagine saying "You&#;re driving down the road and you&#;ll see a large sign with multiple panels highlighting our plaza. Once you turn in, you&#;ll see a sign that points to the right to guide you to where we are in the plaza. Once you arrive at our section of the plaza you&#;ll see the sign over our individual building. When you walk into the building you&#;ll see a directory sign that will tell you how to get to our space.

Turning that "conversation" into a company signage plan works something like this. Depending upon the number of businesses in a plaza or business park you might need a pylon sign with multiple tenant panels or a monument sign with the name of the park or your business. You then would need a sign on the building, which could be a cabinet sign or a custom channel letter sign. Within the building you&#;ll need a directory sign and probably some wayfinding signs. And don&#;t forget the many small signs highlighting exits, elevators and more. The final plan will list and spec each of these important and purposeful business signs.

The Execution Plan

Once you have your signs list and designs finalized it will become time to move on to operations. There are a number of things that have to happen in order to get all of the signs for your business in place and working for you:

Permitting &#; every municipality has its own sign code and permitting process governing sign size, placement, lighting and more. This process can take several months if variances are required, and on occasion revisions to the signage designs are required.
Sourcing &#; depending upon the sign type, size, materials, etc. it can take weeks to months to pull together the materials and manufacture each of the signs in your corporate sign package.
Operations & Planning &#; a variety of questions have to be answered and resources assigned accordingly, for example:
- If the sign is illuminated, is there power available where the sign is going to be installed?
- Is there access to the infrastructure to which the business&#; sign is going to be mounted?
- Are there hours where the business cannot be disrupted, that have to be worked around when the signage installation is going to take place?
- Is there a particular deadline that must be accommodated&#;for example a "grand opening"?

In closing, it&#;s never as simple as "I need a sign". You need the RIGHT signs for your company, made with the RIGHT materials, installed and maintained by the RIGHT sign company if you are to leverage all that it can do to build your brand and drive people to your business.

A Project Manager's Guide to Choosing a Custom Sign ...

Think back to everyday signs you&#;ve seen that are peeling, faded, have broken neon lights, etc. Then, think about how that impacted your perception of their business or building, whether it was accurate or not.

&#;Signs are an extension of a company&#;s brand.&#; &#; Holt Hobgood, CSS Director of Design

Signs have the power to make or break a potential customer or visitor&#;s impression of a company. It&#;s so important to get custom signage right because they are highly visible, recognizable assets that support your marketing and branding. In other words, they are the face of your business. When it&#;s done right, it will keep benefiting your business well into the future.

We&#;ve worked with many project managers on all kinds of signage across a broad range of industries. We know that obtaining custom and necessary signage for a project can be overwhelming, particularly because of the abundance of custom sign makers you can choose from. You&#;re doing a lot of research to find the right fit company for your budget&#;just keep in mind that the cheapest option is not always your best option.

Our goal by creating this blog is to help take some of the guesswork and hesitation out of choosing the right custom sign company for your projects. We encourage you to consider the following factors altogether when you&#;re looking for the right company to work with:

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Does the Company Offer End-to-End Signage Services?

Many things can get lost in translation when you don&#;t work with a full-service custom sign company. For example, if you work with a design company who then subcontracts the manufacturing and installation to other companies, then you may actually be working with multiple companies that don&#;t know about your unique needs and preferences. Important details may get lost in the shuffle as the project changes hands, costing valuable time and money for your project.

In contrast, if you work with one company who does all the work alongside you, from permitting to design and manufacturing, all the way through to installation and maintenance, then you know exactly who you&#;re working with, and you know that they will get the job done according to your specifications.

We at Capital Sign Solutions are proud of the fact that we are a full-service custom signage company. We will be the team you work with from the moment you contact us, and we will also be the ones who will maintain your sign for the life of the business.

Look into the Sign Company&#;s Reputation

Online reviews and feedback can be telling of a company&#;s customer service practices, as well as the quality of their work. What other companies have they worked with? Does their website provide you with images or case studies of the signs they&#;ve created? Ask other business owners who&#;ve worked with that company about what their experience was like.

How Long Has the Company Been in the Custom Sign Business?

Experience matters. It may go without saying, but it&#;s so important to choose a sign company that you can trust will see your project to the end. The longer they&#;ve been around, the more well-versed they will be in all of the complexities and nuances of the process. It likely means that they have a great product and happy customers. It likely also means that they&#;ve outlasted their competitors, so you can expect they&#;ll be around in the future as well. And, because they&#;ve been in the business for a while, they&#;ve had to learn and adapt to changing laws and regulations around signage.

Do They Produce the Type of Sign You&#;re Looking For?

There are many kinds of signs, including banners, channel letters, custom exterior and interior signage, digital printing, monuments and tenant IDs, pylons and pole signs, temporary signage, wayfinding signs, and more. Consider whether the custom sign company has the ability and the experience to create a custom sign for you.

If you don&#;t know what all signs your project will need, the Capital Sign Solutions company is here to help answer all your questions. Since day one, our priority has been serving our customers for all their signage needs.

Work with Capital Sign Solutions Today!

Our team is made up of some of the best and brightest minds in the sign industry who are genuinely interested in seeing your business succeed.

Whether you need office signage, backlit signs, custom LED signs, outdoor signage for your business, etc. we can likely do it! We aim to exceed your expectations, no matter what your signage needs are, and we hope to help you with your project soon.

If you&#;re looking for the best signs in North Carolina and the Southeast&#;s leading signage experts, call us at 919-789-, or contact us here today for a free quote.

Are you interested in learning more about Interior Signage Solutions China Provider? Contact us today to secure an expert consultation!

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