What Are the Advantages of PETG Label Printing Shrink Films？

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Shrink labels are highly adaptable and can be decorated on packaging containers such as plastic, metal, glass, etc. Shrink Film Labels are more and more popular in the market because they can combine high-quality patterns and distinctive shapes.

Concepts and advantages

Shrink film sleeve label is a kind of film sleeve label printed on plastic film or plastic tube. It has the following characteristics:

1. The shrink film sleeve label is easy to process, the package is sealed, and it is anti-pollution, and it is good for product protection;

2. The film sleeve is close to the product, the packaging is compact, and the product shape can be displayed, so it is suitable for irregular products that are difficult to pack;

3. When labeling shrink film sleeves, no adhesive is needed, and the same transparency as glass can be obtained;

4. The shrink film sleeve label can provide a 360° omni-directional decoration to the packaging container, and can print product information and other product information on the label, so that consumers can understand the performance of the product without opening the package;

5. The printing of shrink film sleeve label belongs to the printing in the film, which can protect the imprint, and the label has better abrasion resistance.

PVC Shrink Film

Design key points and material selection principles

1. Label design

The design of the decorative pattern on the film set should be determined according to the thickness of the film. When designing patterns, we must first understand the horizontal and vertical shrinkage rates of the film, as well as the allowable shrinkage rates in each direction after packaging and the allowable deformation errors of the decoration patterns after shrinking, to ensure that the shrinked patterns and text can be accurately restored.

2. Film thickness and shrinkage

The materials used for shrink film sleeve labels should focus on three factors: environmental protection requirements, film thickness and shrinkage properties.

The basis for determining the thickness of the film is the application field and cost factors of the label. Of course, the price is not a decisive factor, because each film has its own uniqueness, users and trademark printers must clarify the film used and the most suitable material technology before signing a contract. In addition, the indicators required by the processing equipment and other process factors also directly affect the choice of thickness.

Thin film materials

The main materials for making shrink film sleeve labels are PVC film, PET film, PETG film, OPS film, etc. Its performance is as follows:

1. PVC film

PVC Shrink Film is currently the most widely used film material. It is inexpensive, has a large temperature shrinkage range, and does not require high heat sources. The main processing heat source is hot air, infrared rays or a combination of the two. However, PVC is difficult to recycle and produces toxic gas when burned, which is not conducive to environmental protection. Its use has been banned in Europe and Japan.

2. OPS film

As a substitute for PVC film, OPS film has been increasingly widely used. It has good shrinkage properties and is also conducive to environmental protection. This product is in short supply in the domestic market. At present, high-quality OPS mainly relies on imports, which has become an important factor restricting its development.

For more information, please visit PETg Shrink Sleeve Label Films.

3. PETG film

PETG Shrink Film is not only good for environmental protection, but also can adjust the shrinkage rate in advance. However, due to the excessive shrinkage, it will be limited in use.

4. PET film

PET film is an internationally recognized environmentally friendly heat shrinkable film material. Its technical indicators, physical properties, application range and use methods are close to PVC heat shrinkable film, but the price is cheaper than PETG, and it is currently the most advanced unidirectional shrinkable film. Its transverse shrinkage rate is 70%, longitudinal shrinkage rate is less than 3%, and it is non-toxic and non-polluting. It is the most ideal material to replace PVC.

In addition, heat shrinkable film is also a material for the production of shrink film labels, and can be formed at one time without stitching in production. Compared with the horizontally flat film, the cost of producing shrink film sleeve labels with heat shrinkable film tubes is lower, but the surface printing of the tube body is more difficult to achieve. At the same time, the graphics and text of the heat-shrinkable film tube label can only be printed on the surface of the film, and the graphics and text are easy to wear during transportation and storage, which affects the packaging effect.

Scope of application

Shrink labels are highly adaptable, and can be used for surface decoration and decoration of packaging containers such as wood, paper, metal, glass, ceramics, etc., and are widely used in packaging and decoration of food, daily chemical products, and chemical products, such as various beverages and cosmetics. , Children's food, coffee, etc. In the field of pharmaceutical labels, paper is still the main substrate, but the development of film packaging has been rapid. At present, the key to the development of shrink film sleeve labels is to reduce costs. Only in this way can we improve our competitiveness and strive for a larger market share.

Shrink sleeves are growing in popularity for product packaging &#; and for good reason. They&#;re versatile and have a high visual appeal. Plus, studies have shown they can boost sales by 45%!

In this article, we&#;ll discuss what shrink sleeves are, and why you should consider upgrading to shrink sleeves for your business.

What are shrink sleeves?

Shrink sleeves are a type of labeling solution that&#;s applied to a product by slipping a printed sleeve, usually made of polyethylene terephthalate glycol (PETG) or polyvinyl chloride (PVC), over the container. It's then sent through a specialized heat tunnel designed for shrink sleeves that activates the shrink properties of the sleeve, and conforms it perfectly to the shape of the container.

Shrink sleeves can be used on standard bottles, cans, and jars, but really excel in unique packaging scenarios because they can fit over a wide variety of container types and shapes. They&#;re also compatible with a variety of container materials, such as plastic, glass, and metal.

The Advantages of Shrink Sleeves

Now let&#;s get into the selling points for shrink sleeves. Here are 6 reasons we think you should make the switch.

Versatility

Like we previously touched on, shrink sleeves conform to unusual shapes, making them a great option for containers that don't work well with a standard label.

Whether you have a bottle, can, or jar, and whether it&#;s plastic, glass, or metal, there's a good chance that shrink sleeves will work for you!

Visual Appeal and Brand Awareness

It&#;s no secret that consumers prefer shrink sleeves &#; they stand out on the shelf, enhance the visual appeal of packaging, and are aesthetically satisfying. Research actually shows that consumers tend to be drawn to high-contour bottles with shrink sleeves. According to an AC Nielsen study of 800 consumers, shrink sleeve labels create a stronger emotional connection than traditional labels, and are a key influencer of both initial product sales and long-term sales.

Shrink sleeves also open up all sorts of doors of creativity, because you can design it to fit your product exactly the way you want it, which allows you to highlight the contours and create some truly unique labels. By satisfying the consumer&#;s need for unique packaging, you can even boost sales! That unique, eye-catching packaging, along with the product inside, will keep customers coming back over and over again, as they&#;ll associate your brand image with how your product presents itself.

360 Degree Coverage

The ability to display 360 degree artwork on your container is an obvious win. This allows you to maximize branding opportunities on your products, and create eye-catching packaging with any style or look and feel you desire. The options are endless with shrink sleeves. More surface area generates more opportunity to convey your brand message and connect with customers through your label design.

Reduced Costs

It may not seem like it at face value, but shrink sleeves can actually reduce packaging costs. Let&#;s look at it further.

According to Pack Leader USA, shrink sleeves provide a 150% increase in label area for only a 25% price increase over traditional pressure-sensitive labels. And we know that shrink sleeves will likely boost sales, so it can be expected that at least part of that extra cost will be offset by the increased sales that the shrink sleeves bring in. We think that&#;s worth it!

Some other ways that shrink sleeves can reduce costs include:

• Using one 360 degree coverage shrink sleeve can be more cost effective than using two separate traditional labels for the front and back of the package
• If you use tamper-evident seals, full-body shrink sleeves combine labeling and sealing into one process
• Shrink sleeves are removable since they don&#;t use adhesives, so if there&#;s a mess up during the application process, the bottles can easily be reused
• Production speed is expedited with shrink sleeves, and switching between product types is a swift process with little setup, allowing for more finished products per hour

Durability

As we already mentioned, shrink sleeves are typically made of polyethylene terephthalate glycol (PETG) or polyvinyl chloride (PVC), both of which are flexible and highly durable, making your labels resistant to damage. Additionally, because shrink sleeves are so durable, they actually add a layer of protection to the container itself.

With shrink sleeves, the design is actually printed on the inside of the shrink material, so your artwork will be protected. This is why shrink sleeves are an especially popular option for products that are exposed to moisture, like pharmaceuticals and cosmetics, or cold temperatures, such as food and drink products.

With shrink sleeves, you don&#;t need to worry about tearing, smearing, peeling, fading, or bleeding (that&#;s a mouthful)!

Prevents Tampering

A broken shrink sleeve is an obvious sign of tampering. Therefore, they can simultaneously add an element of protection for your customers, while conveying that you care about the integrity of your product in the marketplace.

Tamper-evident packaging can also build customer trust, which results in long-term improved sales.

Are shrink sleeves right for my business?

While the benefits of shrink sleeves are undeniable, it&#;s important to note that they&#;re not for everyone. At OnlineLabels, our focus is on printing high-quality label solutions &#; we don&#;t provide turnkey packaging services, meaning you&#;ll receive printed shrink sleeves from us that you&#;ll need to apply to your products during the packaging process.

Unless you own or have access to a specialized heat/shrink tunnel, or work with a co-packer, it's nearly impossible to apply shrink sleeves to products consistently on a large scale.

To recap, shrink sleeves are versatile, visually appealing, highly durable, prevent tampering, can reduce costs, and have 360 degree coverage &#; all of which can work together to boost sales for your business!

If you&#;re looking to enhance your business, improve product packaging, and increase brand recognition, consider making the leap to shrink sleeves.

Are you convinced yet? Get started today with custom shrink sleeve labels or fill out the form below to connect with a sales representative.

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